In 2011 Edge Design Studio completed the design for David Jones concept stores to display a new diffusion line called Collette by Collette Dinnigan.

The concept stores feature in all David Jones department stores nation wide.

The project required working very closely with Collette Dinnigan to make sure the design of the concept stores encapsulated the young, carefree spirit of the new diffusion line whilst still remaining reflective of the Collette Dinnigan brand.