Edge Design Studio was engaged to design the worlds’s first permanent KitKat Chocolatory store at Melbourne Central. The store launched in October 2016 design and included a high-tech kiosk incorporating KitKat touch points where customers with a sweet tooth can conjure up bespoke creations and watch them being made by highly trained chocolatiers in the custom-built display kitchen right in front of their eyes. Customers also have the opportunity to customise their own packaging, making the whole experience uniquely their own. More KitKat Chocolatory stores are planning to be rolled out nation-wide.