In 2011 Edge Design Studio completed the design for Meanwhile menswear store in Potts Point.
The project consisted of a fitout on two levels, replacement of shop front and a Development Application at Sydney City Council.
The store has a classic, simple, raw aesthetic reflective of the Meanwhile brand, with the main focus of the store being the full height glass and steel store front. The steel is taken through the interior with the use of aged steel balustrades and hanging racks. The walls and concrete floors provide a back drop of textured, muted grey tones which present the raw fabrics of the clothing and leathers within the furniture.